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IGERENT: Facts and Tips on Trademark Registration

Many businesses miss the salient points of trademark and just settle on obtaining the license to operate and business registration. A trademark refers to any name, logo, word, phrase, symbol or design that companies and businesses use in assigning an identity or distinguishing feature for the products or goods to set a difference from other sellers or manufacturers. Having your own trademark for your products or brand gives you a unique identity to your customers and potential customers, thus trademark is considered the brand name of a company. Physical goods or products use trademarks whereas service providers use service marks. Trademarks are clearly distinguished from patent, wherein it is used to protect inventions, while copyrights are used to protect original literary pieces and artistic works.

In order for a business to be protected, trademarks must be used so no one else will claim and use them. Your business can gain many benefits and privileges when you register your trademark with the United States Patent and Trademark Office. The privileges and benefits of getting a trademark for your products and services include having exclusive rights to use the trademark in the United States and other countries where your products or services are sold; rights and abilities to bring actions in federal court on any matter that concerns the trademark; legal presumption of the ownership of the business of the trademark; public notice of the business’ claim of ownership of the service mark or trademark; and include your trademark to the listings of the United States Patent and Trademark Office. You need to maintain your trademark as long as you file and submit all post registration maintenance documents.

The trademark registration process includes preregistration, mark selection, the application form, and evaluation period to verdict. There are two basic requirements to ensure that your mark it eligible to get a trademark registration including usage of the mark for business or commerce, and the mark should be unique or distinctive. There are four categories of distinctiveness including arbitrary or fanciful (inherently distinctive mark), suggestive, descriptive (acquired a secondary meaning in the perceptions and minds of the public), and generic (not protect able). When it comes to selecting a mark, it is essential to take into consideration the format of the mark, the good and services that the mark will be applied to, and the availability of the mark. There are design marks, word marks, shape marks, sound marks, and color marks, wherein color marks are more difficult to register since you need to submit substantial proof of acquired distinctiveness, and the logo rendered in color.

If you need help with trademark registration, feel free to check our website or homepage now. For a more successful business, protect your brand and your business by registering your trademark today.

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