Influencer marketing is not a new concept. It entails arranging for a targeted group of individuals to keep talking about your products and services. This will get you more customers and expand your portfolio, and lead to more sales. This has shown all marketers that the best strategy to use to reach a wider network is through word of mouth.
You do not need nowadays to make so much noise just so you can get people to look at what you have to offer. Social media has taken up the baton of word of mouth marketing and made it readily available. When you engage the online influencers, you will have a wider reach, through their social media platforms. This kind of marketing gives your company access to a trusted and green market. Friends turn into your very own marketing teams. You, therefore, need to make the most of this opportunity.
You need to look for influencers, from your networks, and from the rest of social media and other media. You could be involved in the marketing of furniture items. You should find out more about interior design blogs, fashion blogs, and even construction blogs, and see how that market can serve your overlapping interests. In your efforts to try and reach the big names, do not forget the small names as well. This gets them motivated, since they are involved in the launch of a product or service at the same time s other influencers. They also do more influencer work as compared to the big names, seen through how prolific they get with it.
You need to reward the influencers. Nobody passes a chance to feel special. You need to acknowledge and reward the key influencers in your social media circles. You could allow them to be the first people to try out a new product, or you could make their products exclusively for them. They could also get those for free. They can be consulted when you want to launch a product. They will appreciate their efforts going so far. They can then re-post, re-tweet of like posts about the product, which leads to more social media chatter. These influencers tend to circle through many other products from different companies, so you need to keep them engaged with great content and steadily flowing rewards.
You also need to make it personal. An authentic relationship must be portrayed between the influencer and the product. Keep the influencer engaged where they are comfortable. Do not make the intention too obvious. Ensure you also mention them, as they will appreciate being treated as other top influencers. The influencer needs to speak from the same page as the product.
Influencing is always a moving world. Expect such connections to always bear fruit as much as they stay great. There are some software tools that you can use to track and measure how these influencers’ impact has helped the performance of your product in the market.